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Research papers

The positioning of two leader magazines in the women's "A" and news magazines periodical market

This paper illustrates the policies set by Arnoldo Mondadori to maintain its magazines continually in line with the cultural evolutions of the Italian society. A number of specific strategies within the "Women's Magazines A" and the "News Magazines"...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Andreina Vanni
November 23, 1983
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Citation

Vanni, A. (1983a, November 23). The positioning of two leader magazines in the women's "A" and news magazines periodical market . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-positioning-of-two-leader-magazines-in-the-women-s-a-and-news-magazines-periodical-market-